Reporting by Jeanne Muchnick, Rockland/Westchester Journal News
MUJI, a popular (and globally loved) Japanese retailer and lifestyle brand, opens 11 a.m. Nov. 14 at The Westchester in White Plains.
The new MUJI in Westchester spans 7,877 square feet and marks a milestone for the retailer, as the brand expands its New York presence beyond the five boroughs to reach shoppers in the Lower Hudson Valley for the first time.
Established in Japan in 1980, MUJI has steadily grown as the go-to brand for millions of loyal customers in 33 countries around the world offering over 7,000 products.
An affordable brand for basics across categories — with everything from toothbrushes to ladles to pens to aroma diffusers to slippers to chairs and more — the company’s products are rooted in the company’s Japanese philosophy of intentional everyday living.
“MUJI is for everyone. Good design belongs in everyday life,” said Richard Rappaport, president and CEO of MUJI U.S.A. LIMITED. “Good design belongs in everyday life. That idea has guided MUJI since we began in Japan. A shirt, a chair, and a pen serve different purposes, but the same thinking goes into each.
“We choose materials carefully, consider how people will use the product and ask what wecan simplify. At MUJI Westchester, that approach comes to life across the store, from women’s and men’s clothing to furniture, kitchenware, home storage and stationery. The store is designed to be part of your week, a place to find well-made things that fit the way you live.”
What to expect during MUJI in Westchester’s grand opening
MUJI Westchester’s grand opening weekend will spotlight exclusive giveaways, community activations, complimentary treats from local vendors and limited-time promotions.
That includes a Taiko drum performance and ribbon cutting ceremony on Nov. 14 along with a MUJI gift bag for the first 500 guests on both Nov. 14 and 15, free breakfast for the first 500 guests, custom postcard by local artist Rowan Willigan and an afternoon sweet treat from a MUJI Community partner.
The weekend will also include a lucky draw with $50 purchase and a MUJI Westchester MyBag with $50 purchase.
The Westchester is located at 125 Westchester Ave. in White Plains, with MUJI on the second floor. Fun fact: the store’s full name, Mujirushi Ryohin, loosely translates to “no-brand, quality goods.”
Jeanne Muchnick covers food and dining.
This article originally appeared on Rockland/Westchester Journal News.
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